d3sign / Getty Images The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices ...

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend.

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

In particular, we are realizing more that our advertising creative needs to mimic the functionality and user expectations of the device at hand. Mobile is leading the trend toward advertising that ...

The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ...

But what is it actually? WebP was developed by Google to replace the outdated JPG, PNG, and GIF formats and is said to be technically superior to all three. The format supports both lossless and ...

It started with video ads on computer screens, then moved on to YouTube, mobile screens, social media platforms, connected devices, and video-on-demand. Digital video advertising has become more ...

A man who runs a venue in a market town has stopped hosting weekly nightclub sessions after 24 years because of a drop in ...

Add articles to your saved list and come back to them any time. Controversial Australian government contractor Paladin is suspected of abusing taxpayer funds to bribe then-Papua New Guinea police ...

Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts ...

While conventional image formats such as JPG and PNG can lose quality, vector graphics can be enlarged to any size without losing sharpness or detail. Whether you want to create an SVG file or ...

The free ad-supported streaming TV market is being driven by a number of key factors. First, the rise of connected devices like smart TVs, streaming boxes, and mobile devices has made it easier ...