Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

What you need to know A report from the Korean media outlet E-Today claims that Samsung is exploring a new smartphone brand ...

Rather, they reference the supposed creation of an entirely “new brand” for the best Samsung phones, so perhaps we’ll see ...

Samsung is considering introducing a new premium smartphone brand that would exist alongside or even replace its iconic ...

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding ...

The Samsung W25 was announced yesterday, and a well-known tipster just shared a hands-on video with the device. This device, ...

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009.

Why the Samsung Galaxy A35 is a great mid-range phone While this mid-range Samsung handset might not stack up against the flagship Android phones, it’s still a great pick. With a solid 50MP ...

A distinct brand for its premium handsets from Samsung may help the firm to better compete with rivals such as Apple.

Samsung is reportedly evaluating plans to abandon its iconic Galaxy brand name, a trademark identifier that has distinguished its smartphones since 2009.

Samsung may be planning a similar shift in its product branding, potentially restructuring its lineup to better address diverse market needs.

Samsung's knocked down the price of their best AI-powered smartwatch to $600, and there's as much as $350 in trade-in credit ...