Behind that cuteness is an intellectual property battle that is anything but cuddly. Squishmallows maker Jazwares has filed ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

The text layered over the September 17 video read: "Every night my dog gets 10 minutes to play with one really annoying toy." ...

You might not think of an American Girl doll meme account as a useful resource for navigating the 2024 election. But Barrett ...

Hi friends! Guess what? Sue just got a surprise package from her Grandma—it's her favorite snacks and her old Barbie dolls! But oh boy, those doll clothes are looking a bit dated! And it's got Sue ...

The desire for men to self-pleasure with toys is undeniably there. Tenga — who mainly make sex toys for men (women's toys are ...

The U.S. Postal Service is joining forces with Toys “R” Us to make Operation Santa easier than ever for families. Operation ...

This is a four-in-one Bluey playset from Moose Toys. It’s a plane that opens to reveal a hotel and a beach, and the nose of ...

This year's Holiday Gift Guide packs a punch with more value than ever and more than 375 toys from 139 established and ...

After arriving in the UK in 1985, toy store Toys "R" Us reached a peak of 105 stores but all were shuttered in 2018 - now the ...

Don't miss out on the season's top gifts. Kids will love these holiday gifts recommended by the Amazon Toys team.

The first new Toys R Us stores from WH Smith will start opening on Saturday, September 28 as the iconic toy maker returns to ...