It gets super silly and super intense! Reviewers are loving this game just as much as their kids are, mayyyybe more. A darn ...

Welcome back to our in-depth exploration of the history of amiibo! In our previous segment, we delved into the first half of 2015, covering the releases of ...

The Toys of Joy holiday campaign implements a variety of in-store holiday activities and events that emphasize interactive ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

We've waded through an overwhelming mountain of gift ideas to choose the very best option for every kid in your life.

NORRIDGE, Ill. – It’s the return of a former retail giant. The line for the Norridge Toys ‘R’ Us started forming at 4:45 a.m. Saturday. Moms and dads were feeling nostalgic. “For me it does.

Seven years after Toys "R" Us declared bankruptcy, a deal to put a substantial amount of housing on the site of the company’s former New Jersey headquarters is finally moving forward.

With the holidays approaching, many are looking for gifts that bring both joy and lasting value. With countless choices and ...

The rumors are true: Toys "R" Us, the iconic toy store of the 1990s, is reopening some brick-and-mortar stores across the country, including its first standalone store inside at a suburban Chicago ...

Note: The latest story on the new Toys 'R' Us standalone location can be found here. The holiday shopping season is right around the corner, and children of the '80s and '90s in the Chicago area ...

If you don't want to grow up, if you're a Toys 'R' Us kid, there are again a million toys you can play with in greater Chicagoland. Geoffrey the Giraffe is back. Toys 'R' Us opened its first ...

A new Toys R Us store is opening inside Plymouth's WHSmith's. And to celebrate, customers will be able to get their hands on lots of free toys. The grand opening is on Saturday, November 2, from 8 ...