The CEO of Oura has suggested Apple won't make a smart ring to compete with the best smart rings in case it undercuts sales of the Apple Watch. Furthermore, he suggested that it's "hard to do this product category right."

Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

Tom Hale, CEO of the Oura Ring company says he doesn't think Apple will release a smart ring as "it's hard to do this product category right."

Oura, one of the leaders in the growing smart ring arena, claims that Apple doesn't have what it takes to make an Apple smart ring.

If you're a fan of the idea of getting a smart ring, but you're also a die-hard Apple fan, well, you might be in for a nasty surprise.

Tom Hale, CEO of the Oura Ring company, says making a smart ring is really hard (it must be the math involved in the project), and he doesn’t believe Apple will make one. There is no word on whether Hale had his fingers crossed when he made the statement.

Oura, a powerhouse when it comes to smart rings, speculates that Apple will not introduce its own. CEO Tom Hale thinks "it's hard to do."

Samsung's smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

There have been rumors that Apple is working on a smart ring, but Oura's CEO thinks it's just talk. Here's why.

Apple will not introduce a smart ring, Oura CEO Tom Hale told CNBC on Tuesday, pushing back against rumors suggesting Apple’s interest in the burgeoning wearables category. Speaking at the Web Summit in Lisbon,