Ahead of the iPhone 16 launch, resurgent Xiaomi took Apple's global smartphone sales second-place spot, but the slip is only temporary.

Xiaomi has overtaken Apple to become the worlds second-largest smartphone manufacturer in terms of volume. How will this impact Apple?

Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a period of three years. The company has beaten Cupertino tech giant Apple to claim the position. Apple’s sales usually slow down in August as the company launches its new flagship devices in the month of September.

Apple falls to 3rd. In August 2024, Samsung remained #1 and widened its gap over 2nd place. Meanwhile, Apple continued to decline and dropped to third place. Xiaomi has seen consistent growth and has surpassed Apple as the world's second biggest smartphone maker in August. pic.twitter.com/CbCj39fLPu — Anthony (@TheGalox_) September 18, 2024

Xiaomi surpassed Apple in global smartphone sales for August 2024, marking its first return to second place since August 2021. This growth was driven by successful promotions in Latin America and a streamlined product lineup,

Chinese tech giant Xiaomi surpassed Apple in global smartphone sales for August 2024, according to Counterpoint Research. This is the first time Xiaomi has ranked second since August 2021, while maintaining flat sales from the preceding month.