Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising. Introduced in 1997 ...

AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, ...

"Ads that appear during game play at the beginning of a level or during the beginning of a content segment are not allowed and full-screen video interstitial ads that appear before an app's ...