When consumers click on banners, they are led to a one-page rich media display ad within the application ... and has seen success with past campaigns. For example, the automaker?s full-screen ad unit ...

Apple is clearly steering away from Flash, which is the current standard for rich media advertising worldwide. Google is still supporting Flash?however, it is putting more of its efforts into ...

In-stream video ads delivered a 4.5x higher CTR on average compared with Flash ads, and a 2.7X higher CTR compared with rich media ads. Rich media ads with video had a 22% higher average click-through ...

They’ve really come into their own on mobile platforms, where they quickly capture attention, leading to soaring success, especially in the case of attention-grabbing video and rich media ads.

UK startup Tablet Media has launched an ad network to deliver rich media ads to consumers browsing websites on tablets. The network is the brainchild of John Byrne, an experienced media professional ...

Ugg ads are running across Millennial Media’s network, Twitter and Facebook Rich media ads will appear ... increasingly spending their time. For example, Nike recently leveraged Instagram ...

By Chris Ensley Market researcher comScore, recently in an effort to provide a more comprehensive view of digital audiences across different platforms (desktop, tablets, mobile devices), released ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological ... (How do different people respond to advertising and marketing?), identity (Do our purchases ...

Advertising ... retail media has been opened to non-endemic (non-native) brands. That means brands promoting a product or service that isn’t sold by the retailer. Let me give you an example.

SOUTH FULTON, Ga. — Loved ones are gathering to say goodbye to Atlanta rapper Rich Homie Quan at a Celebration of Life ceremony on Tuesday. The 34-year-old, whose legal name is Dequantes ...