We’ve talked about producing rich media ads that are clean and not cluttered, but the counterpoint to that is that you need to be using the capabilities that animated, interactive, ads offer. On a ...

That's because it allows, for example, users with a department ... or finger (mobile). Rich media ads generally take up more space and ask the consumer to interact with them by either clicking ...

Voters in the presidential battlegrounds have seen a heavy rotation of presidential campaign ads this month, as their states ...

When consumers click on banners, they are led to a one-page rich media display ad within the application ... and has seen success with past campaigns. For example, the automaker?s full-screen ad unit ...

Apple is clearly steering away from Flash, which is the current standard for rich media advertising worldwide. Google is still supporting Flash?however, it is putting more of its efforts into ...

For example, brokerage firm Charles Schwab is using mobile advertising to alert consumers of its services (see story). Additionally, T.G.I. Fridays recently launched a rich media ad that includes ...

Rich media is a type of digital advertising format that incorporates high-resolution imagery, animation, expansion, sound, video, interactivity and other elements to persuade audiences to interact and ...

Ugg ads are running across Millennial Media’s network, Twitter and Facebook Rich media ads will appear ... increasingly spending their time. For example, Nike recently leveraged Instagram ...

For example if you’re advertising a coffee joint ... worldwide because of its unique features such as the rich demographic targeting, media and video integration with both Android and iOS.

Advertising ... retail media has been opened to non-endemic (non-native) brands. That means brands promoting a product or service that isn’t sold by the retailer. Let me give you an example.

The modern Web is powered by personalized advertisements that are precision targeted to each user individually based on rich ... media companies measured the demographic breakdown of every ...