d3sign / Getty Images The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices ...

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend.

In particular, we are realizing more that our advertising creative needs to mimic the functionality and user expectations of the device at hand. Mobile is leading the trend toward advertising that ...

The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ...

But what is it actually? WebP was developed by Google to replace the outdated JPG, PNG, and GIF formats and is said to be technically superior to all three. The format supports both lossless and ...

The success of mobile advertising typically has been measured predominantly by the number of clicks that a campaign generates. It is inevitable that, as with any online campaign, a small percentage of ...

As mobile phones became more prevalent across PNG, pico-solar installations saw a corresponding rise in sales. According to an IFC report, 83% of pico-solar products sold in Papua New Guinea ...

It started with video ads on computer screens, then moved on to YouTube, mobile screens, social media platforms, connected devices, and video-on-demand. Digital video advertising has become more ...

A wireless network that transmits from computer to computer. Instead of using a central base station (access point) to which all computers must communicate, this peer-to-peer mode of operation can ...

A man who runs a venue in a market town has stopped hosting weekly nightclub sessions after 24 years because of a drop in ...

Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts ...

A national advertising watchdog says Verizon's television spot and website that mentions its satellite texting service has ...